Irina Ivan - Digital Consultant

2iVisio Blog: insights on design, digital marketing, user experience

By: Irina Ivan | September 24, 2017

The Internet is a such a place of paradoxes when it comes to the type of the content populating it. As users, we claim to reject negativity, but we feel drawn to click any link “promising” to depict a disaster ready to unleash. On the other hand, marketers claim to present things as they are for real, yet most of the services and products are “first-in-class,” “cutting-edge,” “top-notch,” “groundbreaking.” Let's be honest, revolutions don't happen every day, and there is a strong reason why only a handful of brand names have come to be synonyms with the industry they operate in: Google is The Search Engine, Facebook is The Social Media, iPhone and Samsung are The Smartphones.

So, a natural question arises: is bombastic, overly optimisti...