Irina Ivan - Digital Consultant

2iVisio Blog: insights on design, digital marketing, user experience

By: Irina Ivan | May 11, 2018

May 25th, 2018 is the deadline for companies dealing with users personal data to comply with the new General Data Protection Regulation, shortly known as GDPR.

There are many resources explaining the measures each company has to take, depending on the industry it operates in. Many companies, however, regardless of the industry, use e-mail as a means to communicate with their customers or potential customers, market their services or products to them. And because the e-mail address is part of the user personal data and falls under the new regulations, the first step for businesses to keep their email marketing campaigns rolling is to adhere to GDPR when it comes to how they get the consent to contact people by e-mail.

Why is consent a sore s...