Irina Ivan - Digital Consultant

2iVisio Blog: insights on design, digital marketing, user experience

By: Irina Ivan | October 17, 2017

A turning point in SEO was the Hummingbird update on Google algorithms, in 2013, which made it possible to identify the intent behind the search query based on semantics. From that point on, the focus switched from individual keywords to the relations between them and the meaning they build. In other words, with this upgrade, Google was just taking its first significant steps in using natural language processing to understand the query's context and better sort the results.


The trend intensified two years later, in 2015, when voice search was launched. Today, voice search counts for 20% of the total searches made on mobile.

What do all these changes in search and results sorting mean in terms of SEO?

By: Irina Ivan | September 24, 2017

The Internet is a such a place of paradoxes when it comes to the type of the content populating it. As users, we claim to reject negativity, but we feel drawn to click any link “promising” to depict a disaster ready to unleash. On the other hand, marketers claim to present things as they are for real, yet most of the services and products are “first-in-class,” “cutting-edge,” “top-notch,” “groundbreaking.” Let's be honest, revolutions don't happen every day, and there is a strong reason why only a handful of brand names have come to be synonyms with the industry they operate in: Google is The Search Engine, Facebook is The Social Media, iPhone and Samsung are The Smartphones.


So, a natural question arises: is bombastic, overly optimisti...