Irina Ivan - Digital Consultant

2iVisio Blog: insights on design, digital marketing, user experience

By: Irina Ivan | April 21, 2018

What is UX?

UX is a concept recently emerged, as a result of the wide digitalization and yet, I still see surprise popping up on people's face when the word is being pronounced. Bringing into discussion one of the standard definitions – e.g “The UX is an evaluation of how something is experienced.” - may not facilitate the understanding of what UX covers and how a UX specialist can help. That is why I wanted to write something plain and simple, as well as relevant about what UX is, how it can help businesses and what to focus on, if you want to see improvements in this area.


Paul Olyslager, a UX designer from Belgium, surveyed regular internet users visiting his blog about what UX means to them. The answers he received and shared are comm...

Category: UI UX 

Tags: UX, UX principles, UX specialist