Irina Ivan - Digital Consultant

2iVisio Blog: insights on design, digital marketing, user experience

By: Irina Ivan | May 14, 2018

As the deadline for complying to GDPR ( May 25th, 2018) is getting closer, e-mail marketers find themselves at a turning point. They can either continue on the beaten track of the e-mail marketing, considering the new regulations as a formality and hoping for the best when it comes to consequences of a potential infringement OR they can do their best to comply and play on the safe side.


The benefits of being GDPR compliant go far beyond avoiding the dreaded fines for those who elude new regulations. While taking the necessary measures to be GDPR compliant you put your customers and potential customers at the core of your business and dig in for new ways of increasing the efficiency of your e-mail marketing campaigns. Simply put you are p...

By: Irina Ivan | May 11, 2018


May 25th, 2018 is the deadline for companies dealing with users personal data to comply with the new General Data Protection Regulation, shortly known as GDPR.


There are many resources explaining the measures each company has to take, depending on the industry it operates in. Many companies, however, regardless of the industry, use e-mail as a means to communicate with their customers or potential customers, market their services or products to them. And because the e-mail address is part of the user personal data and falls under the new regulations, the first step for businesses to keep their email marketing campaigns rolling is to adhere to GDPR when it comes to how they get the consent to contact people by e-mail.

Why is consent a sore s...

By: Irina Ivan | October 02, 2017

“Vanity is my favorite sin” is the famous line of Al Pacino in Devil's Advocate and, guess what, even businesses out there are touched by a “vanity sin” consisting in the misuse of objective analytics data. Why would they do that, you may ask. Reasons are multiple: to nurture their brand ego, to validate their biases, to mislead competition or to manipulate the market with a specific intent. Or, simply out of ignorance, because they don't know how to use them in a way that adds value.

What are vanity metrics?