Irina Ivan - Digital Consultant

2iVisio Blog: insights on design, digital marketing, user experience

By: Irina Ivan | April 21, 2018

What is UX?

UX is a concept recently emerged, as a result of the wide digitalization and yet, I still see surprise popping up on people's face when the word is being pronounced. Bringing into discussion one of the standard definitions – e.g “The UX is an evaluation of how something is experienced.” - may not facilitate the understanding of what UX covers and how a UX specialist can help. That is why I wanted to write something plain and simple, as well as relevant about what UX is, how it can help businesses and what to focus on, if you want to see improvements in this area.

Paul Olyslager, a UX designer from Belgium, surveyed regular internet users visiting his blog about what UX means to them. The answers he received and shared are comm...

Category: UI UX 

Tags: UX, UX principles, UX specialist 

By: Irina Ivan | April 03, 2017

We are seeing more and more Web Designers or Graphic Designers taking the leap to User Experience Designers.
User Experience Specialist is already a well-established role itself.
With the focus we put today on user experience, developers see their own work making the shift from fully technical to user-oriented.

But why aren't we yet talking about User Experience Developers?

Do developers have what it takes to ensure a good user experience?

In practice, it seems most of the developers are not prepared or even “designed” to make a difference in optimizing apps and websites for real users.

Truth is that, although most of the developers don't play an assumed active role in optimizing user experience, many of the apps and websites they crea...

Category: UI UX 


By: Irina Ivan | May 07, 2016

I have too often heard people underrating the confirmation messages. It's amazing how caught up we get in throwing suitable messages when errors occurs or when users do something wrong. But when it comes to confirming that they are on the right track, we treat it as a detail we can live without.

Now let's imagine a stadium where a football match is being played, a goal is scored and the game goes on as if nothing happened: players don't take time to enjoy the moment, public has no reaction. It would be kind of awkward because it is in human nature to look for validation around us and this applies in all life aspects and experiences, including UX.

When designing your app or website, think about why, when you are walking on the streets...